Asian Spirit has recently re-branded itself as Zest Air. This move was made after a recent acquisition of major stock on the old Asia Spirit Airlines. Why Zest Air? Read on to learn about them.
According to the Zest Air website:
In 2008, a series of corporate activities gave birth to Zest Air. Firstly, on March 26, AMY Holdings Corporation (AHC) acquired 99.6 percent of Asian Spirit Inc., Seeing the opportunity for growth, the new owners felt that the only way to enhance its profitability was by infusing new capital, re-fleeting, altering management style and innovating marketing strategies. Seven months later Zest Airways orange and green colors flew the Philippine skies, making way for a bigger and better airline. With acquisition of seven new aircraft, Zest Air successfully flies to 13 Philippine destinations.
Zest Air is under new management now. The president and CEO of Zest Air is Mr. Alfredo M. Yao — more popularly known as Juice King of the Philippines for being also the Chairman of Zest-O Corporation. Now you know where the airline gets its new name.
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Source: Genesis Abe